Among today’s many business opportunities. With embroidery, you’ll find it’s easy to make money while having plenty of opportunities to stimulate your creative talents. Today more and more corporate dollars are pouring into promotional products, fueling the embroidery business. Specially crafted garments with embroidery logos are key components of every organization’s plan to be known and seen by anyone and everyone. Why? Because embroidery provide long-lasting k impressions by increasing an organization’s identity in the marketplace. When you think about it, every single company, store, organization or cause is a potential customer for your embroidery business.
Identify Potential Customers is one of the most important issues for a new business owner. There may already be other Embroiderers in your area. Don’t go head-to-head with them, but do find out what they offer and who they service. Look for your own customers, based on who is not being serviced by the other guys. For example, many of the larger shops don’t like to do small orders. Your shop can provide buy without minimum order (small orders).
Second, Determine The Type of Your Business. In addition to identifying who you plan to service, take the time to determine what type of business you plan to operate. There are 3 type of business, retail; wholesale; and contract.
For the next step, you should Choosing Embroidery Machine. While most Embroidery Shopes start out with a single head machine, it doesn’t matter. You may need something larger depending upon the potential customer base. For example, if you felt that your typical order was in the 48 pierce range, then a 4 head machine would be much more efficient than a single head machine. This means that it costs much less per piece to produce this order on the 4 head machine than the single head machine. But also realize that all shops, regardless of size, will have a need for at least one single or two head machine for doing samples, individual names, repairs, etc.
Make sure you fully understand the issues of machine efficiency, so that you purchase the right equipment. It’s very easy to buy the wrong thing if you haven’t done your homework. Buying too big of a machine will incur unnecessary overhead, while too small of a machine might prevent you from being cost competitive on the larger orders. When you want to choose embroidery machine, you need to pay attention to several aspects that will affect your business such as multiple needles, automatic trimmers, precision drive system, cap drivers, large sewing field, higher sewing speeds, and floppy disk reader. To know those several aspect and some tips to choosing the best embroidery machine for your business, click here.
The last step, Choosing Embroidery Software. Just as important as the embroidery machine is the software that will allow you to setup and run your embroidery designs. One solution is to buy aa multi-level software system such as the one developed by Pulse Microsystems. This allows you to buy only what you need today and then add on more advanced levels as your business grows, there by providing maximum flexibility for growth and investment. Just like with your machine, you want to make sure you are purchasing the latest technology.
Embroidery Digitizing takes a lot of time and patience to learn, and can be quite overwhelming at first. It’s hard to become an accomplished Digitizer without first being an Embroidery Machine Operator. It will take time and practice to become a proficient digitizer. With the wide variety of ready-to-sew stock designs available on the market, you have many options for creating logo’s without having to digitize. By simply combing a stock design (s) with keyboard lettering you can create a wide variety of custom designs. The end result is versatility and creativity at a very low cost.
International Corp. , Hirsch. “Without Years”. Embroidery Business Survival Guide. New York: Hirsch International Corp.